Social advertizing in former Soviet Union makes you better
Social advertising is not so effective in Russian Federation as it may seem. Even during the years of Soviet Union social advertising took essencial place in usual life. All Russian citizens who lived in those years remember social posters and video spots where ideas of liability were declared. The following mottos were so much popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for boys” etc. All those social advertisments were sponsored by SU government and created by governmental institutions. Nowadays everything has changed and we can find many different social advertising which is supported by official government, non-governmental companies and private persons. Lots of money is spent every week on different social campaigns which are created by popular media campaigns with video spots, social posters, logos etc.
Many international foundations work on the territory of former Soviet Union and lots of social ads from different countries are available at the moment in Russian Federation. I am sure that it is really importans as we have a unique chance to use best world experience in the sphere of social promotion as our own traditions in this field are very weak but we have many ideas and creative directors who can make all them true. That’s why different competitions of social advertising are so popular nowadays in former Soviet Union and lots of professional advertising firms took an active part in such kind of competitions and if you enter YouTube you can look for many social spots created by the leading local companies but sometimes the visualization of social messages leaves much to be desired. Still there are quite a lot of popular social ads on alcohol addiction and other issues. But of course, we should always remember about the current situation in Russia and the main problems which the government has to solve. One of such problems is demographic decrease as too many people die in former Soviet Union and they understand that they should force people to give more births. As an example of social promotion which concentrated on demographic difficulties we can mention social posters which were placed in Moscow subway with a lady with three children on her knees. This post is more uncertain rather than gives answers as there is no guy on this poster and the lady looks sad.
I think that social promotion in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.